Escaping The Ordinary ™ is a music advocacy and promotional strategy collective that was founded in Dallas, Texas in 2010 to be a positive hub to bring the best music to the masses. ETO has released 3 compilations and has presented multiple concerts with bands like Nothing More, Fair To Midland, Dead Letter Circus, and more, before going on hiatus in 2012. Escaping The Ordinary was also on the team that released SONGS OF FAREWELL AND DEPARTURE: A TRIBUTE TO HUM in September of 2011. The founder, Ty Griffin, is a proud graduate of Texas Tech University, and moved to Tulsa, Oklahoma in 2015 where he works in business development in the oil & gas industry. Outside of his day job, he lives in the Tulsa Arts District and relaunched ETO in April of 2018.

Through the free Escaping The Ordinary ™ compilation series, the best bands in music are featured. The idea is to showcase how these artists are escaping the ordinary in their lives and inspire others to do the same.

There are two rules with Escaping The Ordinary ™: